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Value Betting Results: What to Realistically Expect

Juanse BritoJuanse Brito·7 min read·
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Setting Realistic Expectations

Value betting works. The math is sound. But unrealistic expectations cause many bettors to quit before seeing results.

This guide provides honest projections based on mathematics and real-world experience.

The Mathematical Foundation

Value betting generates profit through edge, not luck. But edge manifests over volume, not individual bets.

Key metrics:

  • Average EV per bet: Typically 2-5% for software-found opportunities
  • Win rate: Varies by odds, but roughly 50-55% on -110 type odds
  • Variance: High in short term, smooths over thousands of bets

The formula for expected profit:

Expected Profit = Total Wagered × Average EV%

If you wager $50,000 total at 3% average EV:

Expected Profit = $50,000 × 0.03 = $1,500

Realistic ROI Ranges

Monthly ROI on Bankroll:

Experience LevelMonthly ROIAnnual ROI
Beginner (learning)2-5%25-60%
Intermediate5-10%60-120%
Advanced8-15%100-180%
Professional10-20%+120-240%+

Why the range is wide:

  • Volume of bets placed
  • Quality of value bets found
  • Staking efficiency (Kelly adherence)
  • Account access (limiting reduces opportunity)
  • Variance in any given period

Monthly Profit Projections

$2,000 Bankroll:

  • Conservative (5% monthly): $100/month
  • Moderate (8% monthly): $160/month
  • Aggressive (12% monthly): $240/month

$5,000 Bankroll:

  • Conservative: $250/month
  • Moderate: $400/month
  • Aggressive: $600/month

$10,000 Bankroll:

  • Conservative: $500/month
  • Moderate: $800/month
  • Aggressive: $1,200/month

Important: These are expected values. Actual monthly results vary significantly due to variance.

What Variance Actually Looks Like

Month-to-month results with 5% expected monthly ROI:

Even with real edge, expect:

  • 30% of months: Above expectation (great months)
  • 40% of months: Near expectation (normal months)
  • 25% of months: Below expectation (frustrating months)
  • 5% of months: Negative (losing months)

Example 12-month sequence:

MonthExpectedActualCumulative
1+$400+$650+$650
2+$400+$180+$830
3+$400-$220+$610
4+$400+$510+$1,120
5+$400+$320+$1,440
6+$400+$890+$2,330
7+$400+$150+$2,480
8+$400+$280+$2,760
9+$400+$620+$3,380
10+$400-$350+$3,030
11+$400+$550+$3,580
12+$400+$420+$4,000

Full year: Expected $4,800, Actual $4,000 (17% under expectation but still profitable)

This is normal. Variance smooths over years, not months.

Time to Profitability

When will you know if it's working?

Bets PlacedConfidence Level
100 betsVery low - too much variance
500 betsLow - trends emerging
1,000 betsModerate - clearer picture
2,500 betsHigh - reliable assessment
5,000+ betsVery high - true edge visible

In calendar time (at 10 bets/day):

  • 100 bets: ~10 days
  • 500 bets: ~7 weeks
  • 1,000 bets: ~3 months
  • 2,500 bets: ~8 months

Key insight: Judge your process (CLV), not your results, until you have sufficient sample size.

Closing Line Value: The Real Measure

CLV (Closing Line Value) is more predictive than profit in small samples.

If you consistently beat closing lines, you have edge regardless of short-term results.

Target CLV:

  • +1-2% average: Decent edge
  • +2-3% average: Good edge
  • +3-5% average: Excellent edge
  • +5%+ average: Exceptional (and likely to trigger faster limiting)

Track CLV from day one. It tells you whether you're on the right track before profits stabilize.

Our bet tracker automatically calculates CLV for every bet.

Factors That Impact Results

Positive factors:

  • Higher bet volume (more bets = faster edge realization)
  • Multiple sportsbook accounts (more opportunities found)
  • Fast bet execution (capturing value before lines move)
  • Proper Kelly staking (optimal growth)
  • Consistent tracking and analysis

Negative factors:

  • Account limiting (reduces opportunity)
  • Chasing losses (destroys bankroll management)
  • Inconsistent betting (missing +EV opportunities)
  • Emotional reactions to variance
  • Poor stake sizing

Why Some Bettors Fail

Value betting mathematically works. Yet some quit. Why?

1. Insufficient sample size

Quitting after 200 bets because you're down is like flipping a weighted coin 10 times and declaring it unfair because you got 4 heads.

2. Underfunding

A $500 bankroll with $50 average bets means 10 bets to broke. Normal variance can wipe you out before edge manifests.

3. Emotional reactions

Increasing stakes after losses, skipping bets during downswings, abandoning the system during normal variance.

4. Expecting instant results

Value betting is an investment strategy, not a get-rich-quick scheme. Consistent, boring execution beats excitement.

5. Ignoring CLV

Focusing only on wins/losses rather than the process (beating closing lines) leads to false conclusions.

Real-World Success Stories

Typical successful value bettor profile:

  • Started with $2,000-5,000 bankroll
  • Placed 200-400 bets per month
  • Achieved 3-5% average EV per bet
  • Maintained positive CLV throughout
  • Handled 15-20% bankroll drawdowns without panic
  • Adapted when accounts got limited

Year 1 results (typical):

  • Total wagered: $150,000-300,000
  • Expected profit: $4,500-15,000
  • Actual profit: $3,000-18,000 (variance)
  • ROI on bankroll: 60-150%

Not overnight riches, but meaningful returns.

Comparing to Other Investments

InvestmentExpected Annual ReturnRisk Level
S&P 500 Index7-10%Moderate
Real Estate8-12%Moderate
Value Betting60-150%+Moderate-High
Day TradingVaries (most lose)Very High

Value betting offers superior expected returns to most investments, but requires:

  • Active time investment
  • Account management
  • Emotional discipline
  • Acceptance of variance

Month-by-Month Expectations (First Year)

Month 1: Learning

  • Setting up accounts, learning software
  • Smaller stakes while building confidence
  • Results: Highly variable, don't judge yet

Months 2-3: Building Volume

  • Full staking begins
  • 300-600 total bets
  • Results: Starting to see trends, still noisy

Months 4-6: Pattern Emerging

  • 1,000-2,000 total bets
  • CLV should be consistently positive
  • Profit likely but variance still significant
  • Some accounts may start limiting

Months 7-9: Confidence Building

  • 2,000-3,500 total bets
  • Results aligning more closely with expectations
  • Account limiting becoming a factor
  • Opening new accounts, transitioning to sharp books

Months 10-12: Established Operation

  • 3,500-5,000+ total bets
  • Clear picture of your actual edge
  • Systems and processes refined
  • Long-term sustainability visible

Key Takeaways

  • Expect 5-15% monthly ROI on bankroll with proper execution
  • Variance is real: Losing months happen even with edge
  • Sample size matters: Need 1,000+ bets for reliable assessment
  • Track CLV: The true measure of skill, not short-term profit
  • Account limiting is normal: Plan for it, don't be surprised
  • Emotional discipline is essential: The math only works if you follow it
  • Time horizon: Think in years, not weeks

Value betting delivers returns that beat most investments when executed properly. The key is realistic expectations, sufficient bankroll, and patience to let the math work.

Ready to start? Our value bet scanner finds +EV opportunities across 400+ sportsbooks, and our bet tracker monitors your CLV to prove you're on the right track.

Juanse Brito
Juanse BritoCEO & Co-Founder at Bet Hero

Juan Sebastian Brito is the CEO and Co-Founder of Bet Hero, a sports betting analytics platform used by thousands of bettors to find +EV opportunities and arbitrage. With a background in software engineering and computer science from FIB (Universitat Politècnica de Catalunya), he built Bet Hero to bring data-driven, mathematically-proven betting strategies to the mainstream. His work focuses on probability theory, real-time odds analysis, and building tools that give bettors a quantifiable edge.

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