Best Value Betting Software 2026: Bet Hero, OddsJam & 5 More

What Makes Good Value Betting Software?

Value betting software scans odds across the best sportsbooks for value betting to identify bets with positive expected value (+EV). The best tools share common traits:

• Speed: Odds change in seconds; slow updates mean missed opportunities
• Coverage: More sportsbooks means more value bets found. Our odds comparison page shows how far prices on a single event spread across books
• Accuracy: Stale or incorrect odds waste time and money
• Usability: Clean interface that doesn't slow you down
• Tools: Calculators, tracking, and staking guidance included

Quick Comparison

Book counts are each company's own figure, and they aren't counted the same way. BetBurger's 600+ includes clones. Bet Hero's 400+ includes regional versions and brands that run on the same platform.

OddsJam's price range covers two plans: Global, which OddsJam pitches for global books such as Pinnacle, and Platinum, the plan with live odds.

Pricing Compared (verified 24 September 2026)

Prices in software roundups go stale fast, so we checked each company's own pricing page, app store listing or help center on 24 September 2026.

We viewed these from Europe. OddsJam and OddsShopper price in dollars. RebelBetting and BetBurger showed euros, with BetBurger's before any VAT. Trademate's pricing section shows no currency symbol at all, and Pinnacle Odds Dropper picks your currency from your location. The OddsJam Platinum price comes from OddsJam's App Store listing, because its web pricing page is geo-gated outside the US.

Sources: OddsJam Global plan page, OddsJam App Store listing, RebelBetting pricing, BetBurger prices, OddsShopper plans, Trademate pricing, Pinnacle Odds Dropper.

How we compared them. We didn't run a controlled test of each tool. We read what each company publishes about itself, and where its own pages disagree (book counts), we say so. Bet Hero is our product, so weigh our pick with that in mind.

Bet Hero Editor's Pick

Value betting and arbitrage platform with 400+ sportsbooks listed across the US, UK, Europe and Australia.

Pricing:

• Free account: bet tracker (no +EV or arbitrage feed)
• Starter: €49.99/month, prematch value bets and arbitrage, bets above 4% profit are locked
• Plus: €99.99/month, prematch only, no profit cap
• Pro: €199.99/month, adds live betting, middles and Dropping Odds
• Yearly billing is 40% off: €359.93, €719.93 and €1,439.93 a year
• 7-day trial for €1 or the local equivalent, on the plan you pick. It isn't offered in every country, and you need Pro to try live

Best for: Bettors wanting live betting, broad coverage, and all-in-one tooling

Try Bet Hero →

OddsJam

US-based +EV and arbitrage platform with native mobile apps and a free toolset.

Pricing:

• Global: $399.99/month billed monthly, or $333/month billed yearly. Covers Positive EV, arbitrage, promo tools and a parlay builder, with global books such as Pinnacle. Verified on OddsJam's Global plan page, 24 September 2026.
• Platinum: $499.99/month per OddsJam's App Store listing. This is the plan with live odds, middles, low holds and the promo converter.
• 7-day free trial on every plan.
• OddsJam's main subscribe page shows no plans outside the US, and its App Store and Google Play listings name different plans. Global isn't on the iOS listing, so if you subscribe in the app, check which plans it offers. We don't quote the US-only tiers.

Best for: US bettors who want native apps and can pay for Platinum if they need live. If you run your own betting community, see our guide on sports betting Discord monetization.

RebelBetting

One of the oldest value betting tools. Its About page says the first version launched in 2009, from Clarobet AB in Sweden.

Pricing:

• Starter: €99/month, or €832/year billed yearly (shown as €69/month). Value bets up to 7% edge, sure bets up to 3.5%, 2 custom filters
• Pro: €199/month, or €1,672/year billed yearly (shown as €139/month). No edge caps, plus value-betting exchanges and sharps, middles, brokers, Betfair Sportsbook and 6 filters
• 14-day free trial, no card: 50 bets a day, value bets up to 5%, sure bets up to 2%

The guarantee has real conditions. Value bettors need 500+ value bets logged and graded in BetTracker, with a staking strategy of 30% or less, a max stake of 1.5% and max odds of 3.0. Sure bettors need 50+ positive sure bets. You claim it through support.

Best for: European bettors who prefer established providers and prematch-only betting

BetBurger

Arbitrage and value bet scanner founded in 2014, scanning live arbs since 2015.

Pricing:

• Prematch: €79.99 per 30 days, or €699.99 per 360 days
• Live: €279.99 per 30 days, or €2,499.99 per 360 days
• Prematch + Live: €319.99 per 30 days, or €2,849.99 per 360 days
• Shorter passes too: 1 day from €5.99, 7 days from €24.99
• Free tier with no card: surebets up to 1% and value bets up to 2%, with a delay BetBurger doesn't specify

Best for: High-volume arbers and live betting specialists

OddsShopper (PortfolioEV)

US-focused +EV tool built around portfolios, pitched at bettors who want to approach betting like an investment.

Pricing:

• Core: $99.95/month, $29.95/week, or $83.33/month billed yearly. Pre-game tools only
• Pro: $149.95/month, $44.95/week, or $125/month billed yearly. Adds in-game EV, the in-game odds screen and in-game arbitrage
• 7-day free trial
• Refund guarantee: a full refund of your initial purchase if you don't profit after 300+ bets that follow its recommendations

Best for: US bettors who want the tool to size and batch their +EV bets

Trademate Sports

Norwegian value betting platform, running since 2016.

Pricing:

• US: 49/month (10 US bookmakers; American football, baseball, basketball, ice hockey)
• Core: 120/month (100+ bookmakers, all 9 sports)
• Pro: 400/month (adds sharp books, pro trading algorithms and backtesting)
• 7-day free trial, no card
• Trademate's pricing section shows no currency symbol, and quarterly and yearly prices aren't published

Best for: Bettors who want sharp books like Pinnacle and Betfair on Pro, or a long-running value bet finder on Core

Pinnacle Odds Dropper

Alerts for Pinnacle price drops. It isn't a multi-book scanner.

Pricing:

• Bronze: €38/month (1 alert configuration)
• Silver: €69/month (9 configurations, in-play odds data, full event search)
• Gold: €93/month (20 configurations, push notifications, opening-line and limit-change alerts, CLV and current EV in the tracker)
• US prices in the site's own price list: $39, $75 and $99 a month
• No free trial. New users get a 21-day money-back guarantee instead

Bet Hero's Dropping Odds feed, on Pro, watches more than one sharp book: new filters start with Pinnacle, Circa and BookMaker, and prematch drops show the current price at other books. It doesn't alert you when a line opens or a limit changes. Pinnacle Odds Dropper Gold does both. Our Pinnacle Odds Dropper alternative page compares the two feature by feature.

Best for: Bettors who already line-shop by hand and want to know the moment Pinnacle moves

Why BetOnValue is gone. Earlier versions of this list included BetOnValue. When we checked in September 2026, its tool site returned a maintenance page and its main domain carried betting-site and casino-bonus content with no pricing. We couldn't confirm anything current about the product, so we took it out.

Key Decision Factors

1. Your Location

In the UK, check for the books you actually use. Bet Hero lists bet365, William Hill, Sky Bet, Paddy Power, Ladbrokes, Coral and Betfred, plus the Betfair and Smarkets exchanges. BetBurger lists bet365, William Hill, Sky Bet, Betfair, Smarkets, BetVictor and Ladbrokes.

2. Live Betting Needs

3. Budget Guide

4. Integrated Tools Comparison

Is There Free Value Betting Software?

Not a full one. None of the tools here gives you its full real-time +EV scanner for free. Here's what you can get:

• Bet Hero's free account includes the bet tracker, and all 40+ calculators work without an account. The +EV and arbitrage feed starts with Starter at €49.99/month, and the 7-day trial costs €1 or the local equivalent where it's offered.
• BetBurger has a free-forever tier with no card. It shows surebets up to 1% and value bets up to 2%, delayed by an amount BetBurger doesn't publish.
• OddsShopper's arbitrage finder works without an account, with its bigger arbs locked behind a paid plan. Its +EV board offers more with a free account. We didn't sign up, so we can't say what that shows.
• Free trials: 14 days on RebelBetting and 7 days on OddsJam, OddsShopper and Trademate. RebelBetting and Trademate don't ask for a card.
• Pinnacle Odds Dropper has no trial, but refunds new users within 21 days.

A capped or delayed free tier is fine for learning how value bets look. For real betting you'll need a real-time feed, so use a trial to check your own books first.

If you'd rather spot value by hand first, our guide to what value bets are walks through the method, and the no-vig calculator handles the devig step for one market.

Common Mistakes to Avoid

Our Recommendation

We also have detailed head-to-head comparisons for OddsBoom and PromoGuy alternatives.

Alternative picks by use case:

Getting Started

1. Use trials: Test the interface and book coverage
2. Verify sportsbooks: Ensure your books are supported
3. Start with smaller stakes: Learn the workflow first. Try our expected value calculator to understand how EV works before risking real money
4. Track CLV: The only metric that proves edge
5. Evaluate after 30 days: Enough volume to judge

Ready to start value betting?

Try Bet Hero →: 400+ sportsbooks, live betting, integrated tracking, modern interface.