How to Make Money Sports Betting: The Realistic Guide
Can You Actually Make Money Sports Betting?
Yes, but probably not how you think.
What doesn't work:
- Following your gut
- "Knowing sports" better than the market
- Betting systems or progressions
- Tipster picks
- Hot streaks
What works:
- Finding mathematical edges
- Betting +EV (positive expected value)
- Proper bankroll management
- Discipline and volume
This guide covers how real professional bettors make money.
The Three Ways to Profit
1. Value Betting (+EV)
What it is: Betting when the odds offered are higher than the true probability suggests.
How it works:
- Sharp books (Pinnacle) set accurate "true" odds
- Soft books (DraftKings, FanDuel) sometimes have inflated odds
- When soft book odds exceed fair value, you have +EV
- Repeat thousands of times = profit
Example:
- True odds on a game: +100 (50% implied probability)
- Sportsbook offers: +110
- You have ~5% edge on this bet
Over time, edges compound. A 3% average edge across 1,000 bets is significant profit.
2. Arbitrage Betting
What it is: Betting all outcomes across different books to guarantee profit.
How it works:
- Book A has Lakers +150
- Book B has Celtics +150
- Bet both, and you profit regardless of who wins
Pros: Guaranteed profit, no variance Cons: Small margins (1-5%), labor intensive, quick limits
Browse arbitrage opportunities →
3. Matched Betting / Promos
What it is: Exploiting sportsbook promotions for guaranteed value.
How it works:
- Sportsbook offers "Bet $100, get $100 free bet"
- Use hedge betting to guarantee profit on the qualifying bet
- Convert the free bet to cash
Pros: Risk-free money Cons: One-time offers deplete, eventually promo-banned
The Math That Matters
Expected Value (EV)
The average profit or loss per bet over time.
EV = (Win Probability × Profit if Win) - (Loss Probability × Stake)
Example:
- Bet $100 at +110 odds
- True probability: 50%
- EV = (0.50 × $110) - (0.50 × $100) = $55 - $50 = +$5
A +$5 EV means you profit $5 on average per bet. Do this 1,000 times and you're up $5,000.
Closing Line Value (CLV)
The difference between the odds you bet and the closing line.
If you consistently get better odds than the closing line, you're a winning bettor. This is how professionals validate their edge.
Example:
- You bet Lakers -3 at -110
- Line closes Lakers -4.5 at -110
- You got 1.5 points of CLV = significant edge
Kelly Criterion
Optimal bet sizing based on your edge.
Kelly % = Edge / Odds
Most use 25-50% Kelly to reduce variance while maintaining growth.
Getting Started: Step by Step
Step 1: Open Multiple Sportsbook Accounts
You need access to many books to find value. With one book, you take their price. With ten books, you take the best price.
Start with:
- DraftKings, FanDuel, BetMGM, Caesars (US)
- Bet365, William Hill, Ladbrokes (UK)
- Pinnacle (sharp reference)
Step 2: Establish Your Bankroll
Your bankroll is money dedicated to betting—separate from life expenses.
Starting recommendations:
- Minimum: $1,000-$2,000
- Comfortable: $5,000-$10,000
- Serious: $20,000+
Never bet money you can't afford to lose.
Step 3: Find +EV Opportunities
Use tools to scan for value:
- Compare odds across books
- Identify +EV vs sharp book references
- Act fast—value disappears quickly
Step 4: Size Your Bets Properly
Rules:
- Never bet more than 3-5% of bankroll per bet
- Use Kelly Criterion or fractional Kelly
- Smaller bets = survive variance = more bets = edge realized
Step 5: Track Everything
Record:
- Every bet placed
- Odds, stake, result
- CLV achieved
Tracking validates your edge and identifies leaks.
Step 6: Be Patient
Variance is real. Expect:
- Losing days
- Losing weeks
- Occasional losing months
If your CLV is positive, keep going. The math works out over large samples.
Realistic Income Expectations
ROI Benchmarks
| Skill Level | Expected ROI |
|---|---|
| Breakeven | 0% |
| Competent | 1-2% |
| Strong | 2-4% |
| Professional | 3-6% |
Yes, 3-6% sounds small. But on volume, it's significant.
Example Income Calculation
Assumptions:
- $10,000 bankroll
- 3% average ROI
- $500 average bet (5% of bankroll)
- 30 bets per week
Monthly:
- $500 × 30 bets × 4 weeks = $60,000 turnover
- $60,000 × 3% = $1,800/month
Caveats:
- This assumes maintaining edge without limits
- Variance means some months are negative
- Scaling is limited by sportsbook limits
What's Achievable
- Side income: Very realistic with $5-10K bankroll
- Full-time income: Possible with larger bankroll and serious commitment
- Getting rich: Unlikely—sportsbook limits cap your upside
Common Mistakes to Avoid
1. Betting Without Edge
If you can't calculate your edge, you're gambling, not investing.
2. Overbetting
Betting too large leads to ruin even with an edge. Respect Kelly.
3. Chasing Losses
Down $500? Betting $1,000 to recover is how you go broke.
4. Emotional Betting
Successful betting is boring. It's spreadsheets, not excitement.
5. Ignoring Bankroll Management
Your bankroll is your lifeline. Protect it.
6. Not Tracking
Without data, you can't know if your edge is real.
The Honest Truth
Pros of sports betting for profit:
- Mathematically possible
- Flexible schedule
- Can generate real income
- Intellectually engaging
Cons:
- Variance is stressful
- Limits eventually hit
- Requires discipline
- Not a get-rich-quick scheme
- Requires capital to make meaningful money
Most people should not quit their job to bet sports. Treat it as a side income until you've proven your edge over 6-12 months with significant volume.
Summary
- Find +EV bets using sharp book references
- Size bets properly with Kelly Criterion
- Track everything and validate CLV
- Be patient through variance
- Stay disciplined — this is math, not gambling
The opportunity is real. The math works. But it requires work, capital, and discipline.
Ready to start?
- Browse +EV Bets — Find value opportunities
- EV Calculator — Calculate your edge
- Kelly Calculator — Size bets optimally
Related Calculators

Juan Sebastian Brito is the CEO and Co-Founder of Bet Hero, a sports betting analytics platform used by thousands of bettors to find +EV opportunities and arbitrage. With a background in software engineering and computer science from FIB (Universitat Politècnica de Catalunya), he built Bet Hero to bring data-driven, mathematically-proven betting strategies to the mainstream. His work focuses on probability theory, real-time odds analysis, and building tools that give bettors a quantifiable edge.
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