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How to Make Money Sports Betting: The Realistic Guide

Juanse BritoJuanse Brito·6 min read·
strategyeducationbeginners+EV
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Can You Actually Make Money Sports Betting?

Yes, but probably not how you think.

What doesn't work:

  • Following your gut
  • "Knowing sports" better than the market
  • Betting systems or progressions
  • Tipster picks
  • Hot streaks

What works:

  • Finding mathematical edges
  • Betting +EV (positive expected value)
  • Proper bankroll management
  • Discipline and volume

This guide covers how real professional bettors make money.

The Three Ways to Profit

1. Value Betting (+EV)

What it is: Betting when the odds offered are higher than the true probability suggests.

How it works:

  • Sharp books (Pinnacle) set accurate "true" odds
  • Soft books (DraftKings, FanDuel) sometimes have inflated odds
  • When soft book odds exceed fair value, you have +EV
  • Repeat thousands of times = profit

Example:

  • True odds on a game: +100 (50% implied probability)
  • Sportsbook offers: +110
  • You have ~5% edge on this bet

Over time, edges compound. A 3% average edge across 1,000 bets is significant profit.

2. Arbitrage Betting

What it is: Betting all outcomes across different books to guarantee profit.

How it works:

  • Book A has Lakers +150
  • Book B has Celtics +150
  • Bet both, and you profit regardless of who wins

Pros: Guaranteed profit, no variance Cons: Small margins (1-5%), labor intensive, quick limits

Browse arbitrage opportunities →

3. Matched Betting / Promos

What it is: Exploiting sportsbook promotions for guaranteed value.

How it works:

  • Sportsbook offers "Bet $100, get $100 free bet"
  • Use hedge betting to guarantee profit on the qualifying bet
  • Convert the free bet to cash

Pros: Risk-free money Cons: One-time offers deplete, eventually promo-banned

The Math That Matters

Expected Value (EV)

The average profit or loss per bet over time.

EV = (Win Probability × Profit if Win) - (Loss Probability × Stake)

Example:

  • Bet $100 at +110 odds
  • True probability: 50%
  • EV = (0.50 × $110) - (0.50 × $100) = $55 - $50 = +$5

A +$5 EV means you profit $5 on average per bet. Do this 1,000 times and you're up $5,000.

Calculate EV →

Closing Line Value (CLV)

The difference between the odds you bet and the closing line.

If you consistently get better odds than the closing line, you're a winning bettor. This is how professionals validate their edge.

Example:

  • You bet Lakers -3 at -110
  • Line closes Lakers -4.5 at -110
  • You got 1.5 points of CLV = significant edge

Kelly Criterion

Optimal bet sizing based on your edge.

Kelly % = Edge / Odds

Most use 25-50% Kelly to reduce variance while maintaining growth.

Kelly Calculator →

Getting Started: Step by Step

Step 1: Open Multiple Sportsbook Accounts

You need access to many books to find value. With one book, you take their price. With ten books, you take the best price.

Start with:

  • DraftKings, FanDuel, BetMGM, Caesars (US)
  • Bet365, William Hill, Ladbrokes (UK)
  • Pinnacle (sharp reference)

Step 2: Establish Your Bankroll

Your bankroll is money dedicated to betting—separate from life expenses.

Starting recommendations:

  • Minimum: $1,000-$2,000
  • Comfortable: $5,000-$10,000
  • Serious: $20,000+

Never bet money you can't afford to lose.

Step 3: Find +EV Opportunities

Use tools to scan for value:

  • Compare odds across books
  • Identify +EV vs sharp book references
  • Act fast—value disappears quickly

Browse +EV bets →

Step 4: Size Your Bets Properly

Rules:

  • Never bet more than 3-5% of bankroll per bet
  • Use Kelly Criterion or fractional Kelly
  • Smaller bets = survive variance = more bets = edge realized

Step 5: Track Everything

Record:

  • Every bet placed
  • Odds, stake, result
  • CLV achieved

Tracking validates your edge and identifies leaks.

Track your bets →

Step 6: Be Patient

Variance is real. Expect:

  • Losing days
  • Losing weeks
  • Occasional losing months

If your CLV is positive, keep going. The math works out over large samples.

Realistic Income Expectations

ROI Benchmarks

Skill LevelExpected ROI
Breakeven0%
Competent1-2%
Strong2-4%
Professional3-6%

Yes, 3-6% sounds small. But on volume, it's significant.

Example Income Calculation

Assumptions:

  • $10,000 bankroll
  • 3% average ROI
  • $500 average bet (5% of bankroll)
  • 30 bets per week

Monthly:

  • $500 × 30 bets × 4 weeks = $60,000 turnover
  • $60,000 × 3% = $1,800/month

Caveats:

  • This assumes maintaining edge without limits
  • Variance means some months are negative
  • Scaling is limited by sportsbook limits

What's Achievable

  • Side income: Very realistic with $5-10K bankroll
  • Full-time income: Possible with larger bankroll and serious commitment
  • Getting rich: Unlikely—sportsbook limits cap your upside

Common Mistakes to Avoid

1. Betting Without Edge

If you can't calculate your edge, you're gambling, not investing.

2. Overbetting

Betting too large leads to ruin even with an edge. Respect Kelly.

3. Chasing Losses

Down $500? Betting $1,000 to recover is how you go broke.

4. Emotional Betting

Successful betting is boring. It's spreadsheets, not excitement.

5. Ignoring Bankroll Management

Your bankroll is your lifeline. Protect it.

6. Not Tracking

Without data, you can't know if your edge is real.

The Honest Truth

Pros of sports betting for profit:

  • Mathematically possible
  • Flexible schedule
  • Can generate real income
  • Intellectually engaging

Cons:

  • Variance is stressful
  • Limits eventually hit
  • Requires discipline
  • Not a get-rich-quick scheme
  • Requires capital to make meaningful money

Most people should not quit their job to bet sports. Treat it as a side income until you've proven your edge over 6-12 months with significant volume.

Summary

  1. Find +EV bets using sharp book references
  2. Size bets properly with Kelly Criterion
  3. Track everything and validate CLV
  4. Be patient through variance
  5. Stay disciplined — this is math, not gambling

The opportunity is real. The math works. But it requires work, capital, and discipline.


Ready to start?

Juanse Brito
Juanse BritoCEO & Co-Founder at Bet Hero

Juan Sebastian Brito is the CEO and Co-Founder of Bet Hero, a sports betting analytics platform used by thousands of bettors to find +EV opportunities and arbitrage. With a background in software engineering and computer science from FIB (Universitat Politècnica de Catalunya), he built Bet Hero to bring data-driven, mathematically-proven betting strategies to the mainstream. His work focuses on probability theory, real-time odds analysis, and building tools that give bettors a quantifiable edge.

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