# Bet Hero > Bet Hero is a sports betting analytics platform that scans 400+ sportsbooks in real-time to find positive expected value (+EV) bets and arbitrage opportunities across 20+ sports. Bet Hero helps sports bettors make mathematically profitable decisions by identifying mispriced odds, calculating optimal bet sizing, and tracking long-term performance. The platform serves both recreational bettors learning value betting concepts and professional bettors seeking an edge. ## Core Features - [Value Bets Scanner](https://betherosports.com/value-bets): Real-time +EV betting opportunities with Kelly-calculated wager sizing - [Arbitrage Scanner](https://betherosports.com/surebets): Guaranteed-profit surebet opportunities across multiple sportsbooks - [Odds Comparison](https://betherosports.com/odds): Compare odds across 400+ sportsbooks for any event - [Bet Tracker](https://betherosports.com/bet-tracker): Track all bets and monitor long-term ROI, CLV, and performance - [Bet Checker](https://betherosports.com/bet): Analyze any bet's expected value before placing it ## Free Betting Calculators - [Expected Value Calculator](https://betherosports.com/calculators/expected-value): Calculate EV% and expected profit for any bet - [Arbitrage Calculator](https://betherosports.com/calculators/arbitrage): Calculate stake distribution for guaranteed profit - [Kelly Criterion Calculator](https://betherosports.com/calculators/kelly): Calculate optimal bet sizing based on edge and bankroll - [No-Vig Calculator](https://betherosports.com/calculators/no-vig): Remove sportsbook margin to find true fair odds - [Odds Converter](https://betherosports.com/calculators/odds-converter): Convert between American, decimal, and fractional odds - [Parlay Calculator](https://betherosports.com/calculators/parlay): Calculate combined parlay odds and payouts - [Free Bet Converter](https://betherosports.com/calculators/free-bet): Convert free bets to guaranteed cash - [Hedge Calculator](https://betherosports.com/calculators/hedge): Calculate hedge amounts for guaranteed profit - [Hold Calculator](https://betherosports.com/calculators/hold): Calculate sportsbook margin/vig percentage ## Educational Guides - [What Are Value Bets?](https://betherosports.com/blog/what-are-value-bets): Complete guide to positive expected value betting - [What Is Arbitrage Betting?](https://betherosports.com/blog/what-is-arbitrage-betting): Guide to risk-free sports betting - [Kelly Criterion Explained](https://betherosports.com/blog/kelly-criterion-sports-betting): How to calculate optimal bet sizing - [Closing Line Value (CLV)](https://betherosports.com/blog/closing-line-value-explained): The #1 metric for sharp bettors - [How to Read Betting Odds](https://betherosports.com/blog/how-to-read-betting-odds): Convert and understand odds formats - [Bankroll Management](https://betherosports.com/blog/bankroll-management-guide): Complete guide to managing your betting bankroll - [Value Betting vs Arbitrage](https://betherosports.com/blog/value-betting-vs-arbitrage): Which strategy is better? - [How Sportsbooks Set Odds](https://betherosports.com/blog/how-sportsbooks-set-odds): Understanding where they make mistakes ## Strategy Guides - [Best Sports Betting Strategy](https://betherosports.com/blog/best-sports-betting-strategy): Long-term profitable betting approach - [How to Avoid Sportsbook Limits](https://betherosports.com/blog/how-to-avoid-sportsbook-limits): Extend your account lifespan - [Live Betting Strategy](https://betherosports.com/blog/live-betting-strategy): Finding value in-game - [NFL Value Betting Guide](https://betherosports.com/blog/nfl-value-betting-guide): Finding +EV bets in football - [NBA Value Betting Guide](https://betherosports.com/blog/nba-value-betting-guide): Edge in basketball markets ## Software Comparisons - [Best Value Betting Software](https://betherosports.com/blog/best-value-betting-software): Bet Hero, OddsJam, RebelBetting, BetBurger and more compared - [Best Arbitrage Betting Software](https://betherosports.com/blog/best-arbitrage-betting-software): Top arbitrage tools compared on features, pricing, coverage, and scan speed - [OddsJam Alternatives](https://betherosports.com/blog/oddsjam-alternative): Side-by-side breakdown of pricing, sportsbook coverage, and features - [RebelBetting Alternatives](https://betherosports.com/blog/rebelbetting-alternative): Value betting software compared by features, pricing, coverage, and speed - [Unabated Alternatives](https://betherosports.com/blog/unabated-alternative): Platforms for sharp bettors with pricing and features side by side ## Optional - [All Blog Posts](https://betherosports.com/blog): 130+ articles on sports betting strategy - [Gambling Tax Guides](https://betherosports.com/blog/category/taxes): Country-specific tax information for 20+ countries - [Software Category](https://betherosports.com/blog/category/software): All software reviews and comparisons