Last updated: April 6, 2026
This privacy policy (“Policy”) describes how Infinit Software SL (“we”, “us”, or “our”) collects, protects, and uses personally identifiable information (“Personal Information”) you (“User”, “you”, or “your”) may provide on betherosports.com and any of its products or services (collectively, “Website” or “Services”). It also describes the choices available to you regarding our use of your Personal Information and how you can access and update this information. This Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.
The data controller responsible for your Personal Information is:
We receive and store information you knowingly provide to us when you create an account, complete onboarding, or use our Services. You can choose not to provide certain information, but then you may not be able to take advantage of some of the Website's features. Specifically, we collect the following categories of Personal Information:
When you visit the Website, our servers automatically record information that your browser sends. This data may include:
Any of the information we collect from you may be used to personalize your experience; improve our Website; send notification emails such as password reminders, updates, and product announcements; process payments and manage subscriptions; run and operate our Website and Services. Non-Personal Information collected is used only to identify potential cases of abuse and establish statistical information regarding Website usage. This statistical information is not otherwise aggregated in such a way that would identify any particular user of the system.
We may process Personal Information related to you if one of the following applies:
In any case, we will be happy to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
The Website uses “cookies” to help personalize your online experience and operate our Services. A cookie is a small text file placed on your device by a web server. Cookies cannot be used to run programs or deliver viruses to your computer. Below is a complete inventory of the cookies we use:
These cookies are required for the Website to function and cannot be disabled.
These cookies enable features that improve your experience but are not strictly necessary.
For visitors in the EU, UK, and Brazil: analytics cookies are only set after you provide explicit consent via our cookie banner. Until consent is given, Google Analytics runs in Consent Mode v2, which sends cookieless, aggregated pings without identifying individual users.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. To learn more about cookies and how to manage them, visit internetcookies.org.
We use the following third-party services to operate our Website and Services. Each service may process data as described below. We encourage you to review their respective privacy policies.
We retain your Personal Information only for as long as necessary to fulfill the purposes described in this Policy. Specific retention periods are as follows:
You can delete your account at any time from the Settings page within the Website. When you delete your account, the following actions are taken:
Your data may be processed in the European Union, including via MongoDB Atlas and our infrastructure providers. Where data is transferred outside the EU or European Economic Area, such transfers are covered by Standard Contractual Clauses (SCCs) approved by the European Commission, or by adequacy decisions where applicable. You are entitled to learn about the legal basis for such transfers and the security measures we take to safeguard your information. If you would like more details, please contact us using the information provided in the contact section below.
You may exercise certain rights regarding your information processed by us. In particular, you have the right to do the following:
Where Personal Information is processed for the public interest, in the exercise of an official authority vested in us, or for the purposes of the legitimate interests pursued by us, you may object to such processing by providing a ground related to your particular situation to justify the objection. You should know that, however, should your Personal Information be processed for direct marketing purposes, you can object to that processing at any time without providing any justification. To learn whether we are processing Personal Information for direct marketing purposes, you may refer to the relevant sections of this document.
Any requests to exercise User rights can be directed to us through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by us as early as possible and always within one month.
Bet Hero is a sports betting analytics service intended for adults only. We do not knowingly collect any Personal Information from anyone under the age of 18. If you are under 18, please do not submit any Personal Information through our Website or Service. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this Policy by instructing their children never to provide Personal Information through our Website or Service without their permission. If you have reason to believe that a person under the age of 18 has provided Personal Information to us through our Website or Service, please contact us immediately so we can delete that information.
By creating an account, you agree to receive electronic communications from us, including product updates, betting tips, and newsletters. You may opt out of receiving any or all of these communications at any time by following the unsubscribe instructions included in each email or by contacting us.
Some browsers incorporate a Do Not Track feature that signals to websites you visit that you do not want to have your online activity tracked. Tracking is not the same as using or collecting information in connection with a website. For these purposes, tracking refers to collecting personally identifiable information from consumers who use or visit a website or online service as they move across different websites over time. How browsers communicate the Do Not Track signal is not yet uniform. As a result, this Website is not yet set up to interpret or respond to Do Not Track signals communicated by your browser. Even so, as described in more detail throughout this Policy, we limit our use and collection of your personal information.
We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of Personal Information in our control and custody. However, no data transmission over the Internet or wireless network can be guaranteed. Therefore, while we strive to protect your Personal Information, you acknowledge that (i) there are security and privacy limitations of the Internet which are beyond our control; (ii) the security, integrity, and privacy of any and all information and data exchanged between you and our Website cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in transit by a third party, despite best efforts.
In the event we become aware that the security of the Website has been compromised or users' Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities.
In accordance with GDPR Article 33, we will notify the relevant supervisory authority within 72 hours of becoming aware of a personal data breach, where feasible. We will notify affected users without undue delay when the breach is likely to result in a high risk to their rights and freedoms. When we do, we will post a notice on the Website and send direct notification to affected users via email.
We will disclose any information we collect, use, or receive if required or permitted by law, such as to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. In the event we go through a business transition, such as a merger or acquisition by another company, or sale of all or a portion of its assets, your user account and personal data will likely be among the assets transferred.
We reserve the right to modify this Policy relating to the Website or Services at any time, effective upon posting of an updated version of this Policy on the Website. When we do, we will revise the “Last updated” date at the top of this page and post a notification on the main page of our Website. Continued use of the Website after any such changes shall constitute your consent to such changes.
You acknowledge that you have read this Policy and agree to all its terms and conditions. By using the Website or its Services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to use or access the Website and its Services.
If you have any questions about this Policy, your Personal Information, or our data practices, please contact us: